Since, 1984, the shiju creation brand and the boutiques, both Indian silk palace and saree palace have been iconic points in Paris for indian ethnic fashion. Over the years there have been a significant presence of shiju creation’s array of exquisite designs and vibrant textiles within famous fashion and lifestyle magazine’s amongst global leading fashion brand names including channel, Christian dior, yves saint laurent etc. The designs have been complementary of today’s haute couture or fusion fashion phenomena which is evident within many of the media below between 1994-2005.